The post-mortem on the Presidential election started about 5
minutes after the result was formally declared, but after the passage of six
months we are starting to get some facts, as opposed to speculation. I
weighed in on this topic previously, but it is worth raising the issue
again now that some details are known.
What has come out is frankly not surprising. The major
contribution is Shattered,
a book by Jonathan Allen and Amie Parnes.
Without getting too much into the weeds, the book observes that one
problem was that the Clinton campaign had no message except that Hilary Clinton
ought to be President. This is not a revelation, given that the commercials for
her that I saw only made the case that her opponent was a lying, pervy lunatic,
which were the very reasons most of his voters had for supporting him.
An
article from the McClatchy news group echoes these themes. What I find disturbing is the talk of
Democratic strategy going forward.
Basically the choice laid out is whether to try and increase turnout
among loyal Democrats, or try and craft a message that picks off just enough
GOP voters to win in the next election (or the 2018 mid-terms).
The article makes the point that many Democratic strategists
see increasing turnout as cheaper, more cost-effective, and more likely to be
effective. That may be right. But how entrenched are people’s actions? If Democratic voters couldn’t be bothered to
vote to defeat Donald Trump, just how loyal are they to the Democratic
Party? Conversely, would those GOP
fence-sitters be easily persuaded by a few platitudes and an acknowledgement
that just maybe blue collar workers are as valued by Democrats as gay,
drug-using, immigrants?
I think the choice—increase turnout or pick off the minimum
needed GOP voters—is fundamentally the wrong question, and a fitting commentary
on current American politics. Neither
strategy is about governing after victory, only about winning. Yes, winning is important; just ask
Hilary. But if you squeak out a victory
with 50.1% of the vote and alienate the other 49.9%, you won’t be able to
accomplish anything that helps anyone, base or opponent.
What the Democrats should be doing is crafting a message
that explains to blue collar Midwestern workers that Democratic policies will
help them more than a billionaire who’s only focus is making himself and his
friends richer, a message that simultaneously motivates the base AND convinces
a larger pool of the American populous that the Democrats are more likely to
make things better than the Republicans.
It may be easier to push buttons and pull levers in order to
get a few more Democrats to the ballot box, but if the Democratic party can’t
explain to middle America why their leadership is better than the current
President’s, then they should go away and let Bernie Sanders lead a socialist
revolution. Building a coalition among
a broader swath of the voters would enhance their chances of victory and improve
their ability to lead, something the current president is having trouble doing
despite his party controlling both houses of Congress.
The Democrats did a magnificent job of presenting a united
convention, where they wrapped themselves in the flag and made the case that
liberalism was as American as apple pie.
This was in contrast to the GOP convention, where a bunch of overweight
white men screamed “Lock her up!” (a campaign vow immediately reneged on by Trump)
and portrayed America as a dystopian hellhole.
If Democrats had presented that message in the general election, instead
of just saying “vote for Hilary because . . . I dunnow, she’s a Clinton?” the
outcome might have been different.
I wish there were more politicians like Daniel Moynihan,
Jerry Brown, and yes, Ronald Reagan, all of whom put a priority on governing instead
of carefully counting votes; with staking out a consistent vision (in Jerry’s
case, a consistently inconsistent vision) rather than catering inflexibly to
interest groups. All politicians have to
be politicians at times, but it seems that most simultaneously want to please
their constituencies while displeasing no one near the middle, leaving
themselves in a pretzel-shaped mound of irrelevancy.
If the Democrats can’t explain to blue collar America why
their policies will improve American for everyone, then they need to rethink those
policies. If Republicans can’t explain
to a legal immigrant from south of the border that the GOP can make their lives
better, then the fastest growing demographic group in America will never vote
for them.
We need leaders who want to govern, not just win elections.
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