It is probably appropriate that I learned of Casey Kasem’s
passing while I was listening to Casey Kasem on the radio. Of course I was not listening to a live
broadcast but a rerun of one of his American Top 40 episodes from 1975. The station I listened to the rebroadcast on
broke in about every half hour with news of his passing and a moment (more like
10 seconds) of silence. He may be gone,
but the show will no doubt continue on.
Kids today are probably as sick of hearing what it was like
before the internet as caveman kids were sick of hearing about what it was like
before fire (“We have no fire. We eat meat raw.
Ooog got sick and die because we no cook meat to kill bacteria.”). But before the internet, we teenagers had to
gather around the radio and listen to Casey Kasem tell us what was popular in
music. The music industry is now
incredibly Balkanized, but at one time there was a list of single records that
appealed to a wide audience.
Homer Simpson once said that music reached its peak in
1974. I agree, down to the precise
year. I said that once and a friend
challenged me, “Why 1974?” Thanks to Casey Kasem, I had an answer: in 1974
there were more different number one songs than in any other calendar
year. I think I have that factoid
correct. 1974 was post British Invasion
but pre-disco. No one musical genre dominated.
The Top 40 featured Motown, rock, pop, and country music that sounded like
country music, not pop with a twang. There
were novelty records (Ray Stevens’ The Streak), spoken word comedy singles
(Cheech and Chong’s Earache My Eye hit the top 10) and even spoken word singles
(a piece called The Americans hit in two different versions). If you listened to Casey Kasem’s AT40, you
heard it all.
I have noticed two things listening to the rebroadcasts
(about as avidly as I listened to the same shows 40 years ago). One, I actually remember some of the more
vivid anecdotes about the performers, the schmaltzy long distance dedications,
and unusual happenstances in chart mechanics.
I not only remember the stories, but every inflection used by Casey
Kasem to heighten the effect.
The second is that how much Casey Kasem and his staff
documented trends. We would call it data
mining today. Kasem was constantly
noting how many foreign acts were on the charts, what countries they were from,
how many female singers, how many groups/solo acts, how many songs were written
by the person singing them. He noted the slow increase of disco songs on each
week’s countdown; I suppose even he could do nothing to stop it.
Of course Kasem’s other eternal contribution to pop culture
was performing the voice of Shaggy on Scooby Doo. Today, everyone doing vocal work seems to
have a clause in their contract that Disney or Pixar will make their character
look like them (I suppose the one exception in Steve Carrell in Despicable
Me). It is hard to associate the
middle-aged, nattily dressed Casey Kasem portraying the airheaded teenager who
was forever crying “Zoinks!” or promising Scooby some Scooby Snacks.
As a kid I followed American Top 40 so avidly that I sent in
for their list of stations they played on so I could hear the show when my
family visited El Paso, Texas, on vacation.
I listen almost as avidly now, forgoing any leaving of the house for the
three hours the show is on. Often,
rediscovering old favorite TV shows on DVD can be disappointing (I loved the TV
show The Young Indiana Jones Chronicles, but when I saw the show again on DVD
all the charm was gone). When I heard
the shows were being rebroadcast I eagerly awaited the first show, and I have
not been disappointed.
So, Casey Kasem is gone, but not really. He will remain on the airwaves as long as
geezers like me want to hear obscure singles from the mid-1970’s, like Meri
Wilson’s Telephone Man and Dean Friedman’s Ariel. And he’ll always remain in my memory, saying “Keep
your feet on the ground, and keep reaching for the stars.”
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